‘Swarovski Trends’—Your personal mix-and-match companion on-the-go
(2 May, 2014) Swarovski has updated its application, Swarovski Trends, to highlight the brand as your intimate companion on daily jewels mix-and-match. In celebrating the Mother’s Day, it has also launched new seasonal campaign on this mobile platform.
New function of the mobile platform features personalized fashion ideas. It suggests you different styles of jewels according to daily events on your own mobile and Facebook calendars, such as work or celebrations.
By constantly giving audience multiple inspirations to look glamorous, the platform tightens the luxury brand’s personal touch with each individual. It attracts fashion-savvy audience to return to the app every day.
Besides daily engagement, the platform also aims at engaging the most loyal customers and bridge new audience.
In the latest Mother’s Day campaign, audience who shares on social media the suggested praises on moms paired up with photos of Swarovski jewels will be rewarded with a chance to win its premium piece.
As a result, Swarovski benefits from maximizing its social exposure on Facebook, WeChat and Weibo to reach massive gift givers and stimulate sales for the Mother’s Day.
Download links:
App store: http://bit.ly/1hZ14hB
Google play: http://bit.ly/1ijvfgA
Comments are closed.