Westfield UK— a shopping mall app with distinct personalization and parking features
The mobile app, named ‘Westfield UK’, empowers over hundreds of brands to reach the most potential customers by the design of dynamic dashboard.
To acquire each shopper’s interests, it only requires shoppers to indicate their love and hate among a few brands when they first start the app, in only a few taps. Based on the results, the app would reckon their favourites.
Similar to Autotoll in Hong Kong, the feature Parking Express gets car owners to register a payment account on the app. By sticking a tag on the windscreen, all parking times and fees are accessible on mobile in details.
Real-time parking space availability updates
Number of available parking spaces can be checked anywhere on-the-go.
The groundbreaking creation of the app Westfield UK has provided interesting insights on how we can personalize a branded app and link up with driving shoppers, who are usually more affluent, by mcommerce and value-added information.