Set Your Mind to a Better Future
Allianz Global Investors
Allianz was ambitious in advancing its quality retirement planning and investment services. They aimed to:
- create an edge for Allianz MPF investment products; and
- educate the general public the importance of retirement planning for brand building.
- To save time and budget, we strategically developed an innovative mobile site with detailed information and multiple functions like a mobile app.
- We developed the mobile site in HTML5 to leverage its cross-browser capability.
- As a result, Allianz could cover extensive Smartphone users for immediate access to Allianz’s site.
Intuitive navigation with comprehensive information to enrich user experience
- In-depth details and extensive information were presented in rich multimedia formats to attract audiences.
- Examples: interactive fund graphs, video webcasts, the investment calculator and assessment test.
Professional functions with personalized interactivity to develop trust
- We crafted the interactive functions ‘Risk Assessment Test’ and ‘Retirement Calculator’.
- Based on individual investment needs and attitudes, the tools would provide personalized real-time consultations to audiences.
Unique in the market: mobile Risk Assessment Test with immediate results
- The Risk Assessment Test with instant result is the first and unique in the market.
- Through the test results, it was intended to stimulate on audiences an urge of getting a well-prepared retirement life.
- We are the first to launch personalized mobile Risk Assessment Test with instant results.
Revisit rate outperformed mobile apps
- Exceeding the average revisit rate of mobile apps, we have maintained the revisit rate at 50% to our mobile site which in every aspect resembled a mobile app.