Mobile Friday Social Invitation- SEM to gain profits from Mainland customers
(5 Dec, 2014) Over the past years, Mainland tourists’ consumption has taken up larger and larger share of total retail sales in Hong Kong. Yet reaching the mass audience in Mainland with limited costs is always a big challenge. Here we are bringing you an easy but powerful solution by Search Engine Marketing.
The search engines are often where people start their research during the pre-purchase stage. The time and results are thus critical to influence customers’ brand preference. So thorough understanding on the particularity of search engine landscape in China is a must in order to cultivate the specific audience.
In the past decade, the expenditure by Mainland tourists has expanded largely and steadily from 14.1% in 2004 to 34.2% in 2013. The $170 billion they spent last year amounted to more than one-third of the total retail sales*.
Maximizing your brands’ visibility on search engines and driving Mainland customers along the path-to-purchase to grow your O2O business is imminent.
In regard to the market necessity, in the coming Mobile Friday Social, we have invited an expert in Search Engine Marketing (SEM), Mr. David Ip, to share with us
-the ecosystem of SEM in China.
-how the search engine landscape in China is different from that in Hong Kong or rest of the world.
-his insights on how to turn your Mainland customers’ search into real money!
Mr. Ip is now running the global advertising unit for Qihoo 360 (NYSE:QIHU), which is the sole overseas advertising agent of the fastest growing and one of the top search engines so.com. Their search engine service has already taken near 30% market share in China.
Come and join us if you want the search engines to bring you extra conversions from Mainland customers.
*References: Hong Kong Tourism Board/ Census and Statistics Department.
Date: 12 Dec 2014 (Friday)
Time: 3pm— 6pm
Venue: Lion Rock
Level 3, Royal Plaza Hotel, 193 Prince Edward Road West, Mongkok.
Fee: Free (include complimentary canapés and beverages)
Guest speaker: Mr David Ip, General Manager, QS Search Limited
Sharing and Panel Discussions
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