CMO Roundtable V2: The Opportunities and Challenges of Using Muliti-Channel Marketing

(19 Jul, 2013) Our second CMO Roundtable, held in the Delaware Room at the American Club, Exchange Square on 12th July, 2013.

Joehan Martinus, Director of Mass Marketing, Hong Kong CSL Limited was our special guest speaker of the morning. He shared with us his experiences and insights on rebuilding the brand through its latest platform, one2free Playground, as well as building successful multi-channel marketing strategies for One2Free in Hong Kong.

Napoleon Biggs, Managing Director of Inspire Digital Asia, moderated the event and peppered the conversation with questions.

We pulled together a good selection of CMOs to join the breakfast and it was a highly interactive and inspiring session as all senior marketers were keen to share their best practices and lessons learned in the use of multi-channel marketing.