Could mobile site be a good alternative to mobile app? – Looking into the successful case study on Allianz Global Investors
(8 Nov, 2013) The Gravitas Group has crafted for Allianz Global Investors a mobile site resembling the features of general mobile apps. By the first few months after launch, the revisit rate of the site at 50% has already exceeded average mobile apps. Does it show us that mobile site is a better alternative to mobile app?
Let’s take a look on strategies behind and we may know more about the insight.
Choose the mobile platform according to audiences’ habits on searching in-depth information
For getting in-depth financial information, people usually go for search engines rather than app stores at the first place. Therefore, we made the first mobile presence of Allianz as a mobile site to yield the benefit.
Leverage on the cross browsers compatibility of HTML5
HTML5 supports all browsers and thus can be accessed by extensive Smartphone users immediately. It broadened the reach and speeded up the launch of Allianz’s first mobile platform.
Simple and smooth navigation providing superb user experience
The home page contains mainly three most frequently used tabs. Other information is all minimized by one small button at the corner. The app-oriented design makes the site extremely clean and organized to navigate.
The site is so powerful that audiences can review the daily fund price changes over the past 10 years in graphs by sliding your fingertips along the plotted lines! The database has created immense values to fulfill individual users’ needs with in-depth information.
The personalized test was intended to stimulate on audiences an urge of getting a well-prepared retirement life through the test result and exploration on relevant practical information around it.
That may be the case especially when a brand makes its initial presence on mobile at the early stage, which is the case of Allianz. Mobile site is potential in reaching extensive mass in a short time.
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