Galeries Lafayette Paris Huassmann— Navigate in a multi-storey shopping building with innovative mobile guide

(8 Aug, 2014) The mega department store in Paris, Galeries Lafayette, has put the strategic highlight of their new mobile app on easy indoor navigation. It is an unprecedentedly intuitive personal navigation guide accompanying your shopping.

3D interactive maps: From superb user experience to unusual offline shopping experience
To more realistically visualize the space, the indoor maps are presented in three dimensions.

All maps can be very smoothly twisted or punched into different sizes and angles. You can even flip up and down to show the floor plans of the 10 storeys or sideward for the 3 wings of the mega building.

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This interactivity empowers customers to personalize the 3D maps and read them from their individual perspectives. Finding directions in a mega mall has never been so effortless.

Real-time indoor geolocalization: Pave the way for O2O engagement
Enabled by the simple technology of Bluetooth, the personal guide reflects your locations on the maps continuously inside the department store. 

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The function remarkably equipped Galeries Lafayette for a wide range of online-to-offline SoLoMo engagement in future.

Navigate by following shop pins on the 3D maps
All shops are pinned on the interactive maps. By identifying the shops around, it provides another straight way for those who are not good at reading maps to find their locations and routes.

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“Plan my visit”: Get customers to take pre-purchase action with Galeries Lafayette’s digital platform

By bookmarking the shops you plan to visit, the path-to-purchase is marked solidly before visits. In a mega department store like Galeries Lafayette, this also prevents customers from missing visits to their desired shops or purchases.

After adding your “itinerary”, the 3D interactive maps will then guide customers to get from one shop to the other, thus completing the path-to-purchase in a breeze. 

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With this thoughtful indoor navigation guide, Galeries Lafayette revolutionized how customers find their ways in a multi-storey building as well as their shopping experience. 
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