Grand Century Place—The first ever shopping mall mobile app featuring table booking in Hong Kong
(21 Mar, 2014) Always irritated by the long queues when it comes to dining in shopping malls?
The Grand Century Place (GCP) and the Gravitas Group pioneered to set up a digital table booking platform on mobile. As the new signature function on GCP’s app, ‘Table Now’ enables customers to reserve tables with only a few taps on basic information such as date and time, contact and number of people.
Unlike other similar shopping mall apps, customers can schedule their booking in prior to the date of visit, rather than getting mobile queue tickets just before dining.
‘Table Now’ aims at sweeping an ever win-win-win situation for the customers, shopping mall and restaurants in both short and long run.
Customers-
No more time wasted on queuing. They can maximize their enjoyment on shopping and getting fun.
Shopping mall-
As the idled waiting time has been turned into shopping, the platform benefits the sales of all tenants and the mall.
More significantly, since customers can schedule a booking on-the-go up to 30 days in advance, this facilitates planned visits and impacts on customers’ choice of shopping places earlier, constantly drawing more traffic to the mall.
In the long run, by generating a streamlined consumption journey, the platform contributes to grow customers’ loyalty to the mall.
Restaurants-
Advanced booking allows restaurants to make better preparation and services to customers, especially upon special arrangement requests. Quality services promote repeated visits.
Personalize the dining experience
Despite the simplicity of booking process, customers are given ample rooms to curate their own dining experience.
Specific options of special arrangements, for examples, baby carts, private rooms, bar tables, round tables and window seats, are shown according to the availability of different restaurants for customers to tap and select.
Available booking dates, timeslots and special arrangement options can be decided by individual restaurants. Restaurants thus enjoy flexibility on traffic and service management while at the same time customers are well informed with precise restaurant information.
By launching the advanced table booking function on GCP’s mobile app, we look forward to refreshing and transforming the shopper experience of malls in Hong Kong.
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