Congratulations to our clients and partners in Mob-Ex Awards 2013
(6 Dec, 2013) Organized by the Marketing Magazine, Mob-Ex Awards 2013 was aimed to celebrate mobile marketing innovation and excellence in Hong Kong.
In the event last night, our clients and partners swept a total of 5 Gold, 1 Silver and 1 Bronze awards. Our triumphant campaigns for Zurich Insurance (Hong Kong) and L’Oreal Paris have taken home 5 Gold Awards at one night, spotlighting us, with the support from our clients and partner agencies, being the biggest winner of the unusual night.
Zurich Insurance (Hong Kong): Claim at Fingertips
Mob-Ex Awards 2013 Gold Award— Best mCommerce Solution
Mob-Ex Awards 2013 Gold Award— Best User Experience
Mob-Ex Awards 2013 Gold Award— Most Innovative Use of Mobile
Pioneer to digitize and simplify the whole claiming processes
- We created a mobile app platform revolutionizing the cumbersome claiming processes into instant taps on-the-go.
Remarkable user experience: Claiming in 3 minutes with fingertips!
- Simply take photos of the accidents and submit all documents via the app anytime, anywhere!
- The drawing tools for motor claims provide up to 15 road settings and more than 40 objects for clients to easily depict traffic accident scenes and simplify the claim process.
Emergency services supported by mobile for binding trust
- By providing emergency services at the critical moment when users are needing them most, trust between clients and Zurich can be consolidated.
- For example, connect clients to the nearest cashless repairing network and share locations with emergency hotline staff for immediate solutions.
Mob-Ex Awards 2013 Gold Award— Best In-app Advertising
Mob-Ex Awards 2013 Gold Award— Best Mobile Advertising Solution
Contextual targeting to reach right targets at perfect time
- By contextual targeting, we matched the UV protection product to the closely relevant channel, HK Weather.
- Friendly remind audiences to make preparation for blocking the UV.
- Two versions of banners corresponding to high and low UV indexes to strengthen the contextual relevance.
- Silver Award, Best Mobile Site—
Client: Allianz Global Investors
Campaign: Set Your Mind to a Better Future <<See Details - Bronze Award, Best Use of Rich Media—
Client: Estee Lauder
Campaign: Social Connects Beauty <<See Details
We are also celebrating the success of our advertising partner ET Net for achieving two awards in ‘Best App – Media Owner’ and ‘Best Campaign for Tablets’.
Congratulations to all other winners in Mob-Ex Awards 2013.
We look forward to another big success with our clients and partners in 2014.
The full winners list can be viewed <<Here.
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