Case study on Hermes’ seasonal mobile app— Origami making to enrich catalogue viewing experience

Get audience experience the seasonal theme through making of origami on mobile
In order to get the audience experience the theme of its seasonal campaign, ‘metamorphosis’ (meaning, profound change), Hermes creatively leverages the concept of origami on-the-go.

Audience is invited to slide across the screen so as to imitate the acts of paper folding. Each folded page will then be transformed into an animated origami animal, taking the audience to the following page.

Streamlined visual narrative throughout the catalogue

Unlike static print catalogue, the finished origami will animate into and become a visual component on the following page while still show certain paper patterns of the previous page.

In such a way, the visual storytelling is exposed more coherently and fluently. The navigation experience throughout all the full-page photographs and illustrations is enlivened. 

Precisely engage quality audience who resonates with its core brand value
According to the Mobile Commerce Daily, there is comment about the app that it should have provided incentives to further stimulate downloads and engagement.

Yet, for a brand targeting the specific ultra affluent group, getting quality audience focus on their visual experience and immersing them into the branded style and beauty should always come first.

From Monde d’Hermès, Hermes has set a brilliant example on stretching the potential of mobile platform in bringing exceptional catalogue viewing experience to audience.