AMAZE pioneers in initiating luxury male ad channels with ESPN

    

(27 Sept, 2013) AMAZE Mobile Media has announced the partnership with ESPN to accurately connect advertisers with affluent male targets on mobile. Being the world’s most comprehensive digital sports channel, ESPN provides the most updated and professional news about all sports, with coverage on almost all mega events in the world.

Having more than 7 millions monthly page views in Hong Kong, the mobile app audience comprises mostly affluent young males. While more than 90% of users are male, over 60% of total users are high-income professionals aged 15-34.

In their behavioral aspect, 50% of users play sports weekly, suggesting their being highly socially active. Seventy-six percent of users using online banking reflects their sophisticated involvement in the internet. This particular male profile will certainly maximize the ROI of ads on luxury products targeting males, such as finances, vehicles and sports.

More significantly, in the overall mobile ad market, the partnership of AMAZE and ESPN has given a solution to the shortage of male-dominant channels. This shortage was believed to be the reason why the mobile ad spending of luxury men products has been lagging behind women products’. ESPN channels, which can precisely reach affluent male audiences, will definitely impact on the ad spending of luxury men products in the overall market.

Along with more ad spending, we await more creative ads of male products to come with the ESPN.