Get your brands to the most engaged females and holiday planners at the best moment to induce immediate purchases

(4 Oct, 2013) AMAZE Mobile Media’s influential mobile advertising inventories have been further extended with the industry leading affiliations, Baby Kingdom and Skyyer Online.

Baby Kingdom has long been the most popular quality parenting forum in Hong Kong from marketers’ perspective. Not only surpassing she.com on the overall ranking, it reaped the Forum of the Year for the second consecutive year in the Digital Media of the Year Award 2013 presented by the Marketing Magazine. Rated by client advertisers and agency professionals, the award signified the platform’s effectiveness on marketing.

Baby Kingdom audiences are extraordinarily active and loyal to the forum communities. They are eager to share views or to learn others’ opinions on discussion boards covering diverse topics from family and self well-being, cooking to beauty. Among the over 15 millions of pages monthly app traffic, this app could create persuasive word-of-mouth power to products, especially beauty and cosmetics, cooking gadgets and online shopping.

The other new affiliation, Skyyer Online, is an innovative mobile guidebook extended from the prominent series of travel books that are marked by its signature cover design of its shinny background. Since the first launch, the books have shaped the ever-growing trend of self-guided tours. In the app version, besides full original contents from hardcopies, it also provides the latest trends around the world every day to facilitate sustainable user experience.

This guidebook app serves best to reach audiences at the timely moment when people are most inclined to consume. According to the survey conducted by Mastercard 2013, in the past 12 months, near 80% respondents had travelled outside Hong Kong while their average consumption per trip was $10,000. This represents a huge market on related products such as airlines, individual tour packages, visa cards and telecom services. While people who are reading the detailed travel information on the app are likely to have planned a tour already, this suggests that users are more than ready to spend shortly. Thus delivering an ad there prompts immediate purchase.