Jill Stuart diversifies social mobile game on Facebook by stamp exchange

(24 Oct, 2014) Jill Stuart’s latest Facebook app has posed a new way to engage fans’ and their friends, featuring exchange of reward stamps among friends.

The digital campaign, title “The Most Precious Sweet Moment”, is believed to pave the way and attract more target audience for the new launch in her bathing series next month.

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Mobile-friendly game mechanism to play on-the-go

The mini-game invites fans to just drag and drop a range of bathing products on to the respective shadows that match products’ shapes in limited seconds. A reward stamp will be given upon success. 

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The easy drag-and-drop action creates great advantage to engage fans on mobile. As they can win the game much faster on mobile than desktop, resulting in higher chance of getting rewards, it drives more enthusiastic fans to go mobile.

Prolong the momentum of the mini-game by repeated engagement

Each fan can play the game for maximum twice and get two stamps each day. Stamps may be repeated. Fans have to collect the full set of 8 different stamps for free products.

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The restricted reward pattern on stamp collection draws fans who want products of Jill Stuart to come back regularly and keep being engaged.

Mobilize the exchange of reward stamps

Since there may be a repeat of randomly distributed stamps or some are difficult to collect, fans are encouraged to exchange them with friends.

After tapping a missing stamp you want to get from your friends, the app will automatically detect which of your Facebook friends have it and prompt you to send a request for exchange.

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Other than getting fans to socialize with each other on Jill Stuart’s app platform, the stamp exchange will also attract fans to move new friends to play and collect stamps together.

Beauty brands in Hong Kong love to go for Facebook apps when it comes to digitalize a campaign. Jill Stuart’s stamp exchange has stood her out from others that it refreshed beauty fans’ game play experience with friends on Facebook on-the-go.

 

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