Set Your Mind to a Better Future

• To save time and budget, we strategically developed an innovative mobile site with detailed information and multiple functions like a mobile app.
• We developed the mobile site in HTML5 to leverage its cross-browser capability.
• As a result, Allianz could cover extensive Smartphone users for immediate access to Allianz’s site.

Intuitive navigation with comprehensive information to enrich user experience

• In-depth details and extensive information were presented in rich multimedia formats to attract audiences.
• Examples: interactive fund graphs, video webcasts, the investment calculator and assessment test.

Professional functions with personalized interactivity to develop trust

• We crafted the interactive functions ‘Risk Assessment Test’ and ‘Retirement Calculator’.
• Based on individual investment needs and attitudes, the tools would provide personalized real-time consultations to audiences.

Unique in the market: mobile Risk Assessment Test with immediate results

• The Risk Assessment Test with instant result is the first and unique in the market.
• Through the test results, it was intended to stimulate on audiences an urge of getting a well-prepared retirement life.

• We are the first to launch personalized mobile Risk Assessment Test with instant results.

Revisit rate outperformed mobile apps

• Exceeding the average revisit rate of mobile apps, we have maintained the revisit rate at 50% to our mobile site which in every aspect resembled a mobile app.