Social Connects Beauty

Estee Lauder

  • To extend Estee Lauder’s social presence through a creative form of social ad.
  • To engage audiences by innovative and rich social contents on the ad.
  • To acquire a robust fan growth for Estee Lauder’s Facebook.
One tap to bridge fans between mobile and social

  • We innovated a new format on mobile advertising that could link mobile and social media seamlessly, the Social Connect Crazy Ad.
  • Upon one tap on the ad, it directly triggers the Facebook application, instead of browser.
  • Develop customer loyalty through easy subscription to client’s fanpage.

Integrate Facebook into mobile ad to deliver the ever richest social contents at a glance

  • 6 most recent real-time feeds from Facebook to attract and engage users.
  • The feeds kept switching on several blocks to catch audiences’ attention and to enrich the ad with more contents within limited space on the ad.
The kind of social ad is the first and only kind in the market

Outperformed average Crazy Ads by 6 times

  • The duration of staying on the Crazy Ad increased by more than 6 times.
  • It has proven that the rich social content strategy has been successful in attracting audiences at first glance.

Superior flexibility and efficiency in updating the ad contents

  • The social contents on the ad were synchronized with Estee Lauder’s Facebook in real time.
  • The client enjoyed the flexibility to update the ad contents by editing their own Facebook anytime, anywhere, with a mobile.